Field notes on SEO and AI search.
Written by Henry Wong. No filler, no AI slop, no “ultimate guides”.
Your AI SEO Is Working. Your Analytics Can't See It.
Your AI SEO can work while organic conversions fall. The demand shows up as branded search and direct. Here's the pattern, from real client data.
Most Brands Are Invisible in AI Search
We track AI share of voice across B2B categories. One brand takes most of it, the rest go unnamed. Here's the data and how to break in.
How Much Does SEO Cost in Australia? (2026 Pricing Guide)
Real AU SEO prices for 2026: monthly retainers, hourly rates and project costs, plus where the money actually goes and how to spot a fair quote.
SEO Consultant vs Agency: Which Is Right for Your Business? (2026)
An honest comparison from a solo consultant, including when to hire an agency instead. How to choose between an SEO consultant and agency in Australia.
Google AI Mode: How to Become the Brand AI Recommends
Google AI Mode passed a billion users. Here is how to become the brand AI recommends, and the off-site signals that actually decide it.
Information Gain SEO: How to Get Cited by AI Search
Information gain SEO decides which page AI search cites. See the before-and-after test data, and how to make your content the source AI quotes.
First-Party vs Generic: What Held Rankings in 2026
A page-by-page look at which content held its Google rankings in 2026: first-party data and tools vs generic rewrites, and why.
AI SEO Myths Debunked: What People Get Wrong About AI Search
Six common AI SEO myths, what people get wrong, and what actually works. Practical guidance for Australian businesses navigating AI search.
Can AI Do SEO? What It Gets Right and Where It Fails
AI handles some SEO tasks well. Strategy, link building and local intent still need a human. Here's the honest breakdown for Australian businesses.
How AI Search Works (And How to Get Cited)
A plain-English guide to how AI search works across ChatGPT, Perplexity and Google AI Overviews, and what to change so your business gets cited.
WebMCP: How to Make Your Site Ready for AI Agents
WebMCP is the standard that lets AI agents use your website directly. What it is, why Google and Microsoft back it, and how to get your site ready.
Next.js SEO: Build a Site Google and AI Will Cite
Next.js gives you the SEO primitives. Use the Metadata API, sitemaps, and structured data the right way to rank in Google and get cited by AI.
Webflow SEO vs Vercel: Which One Ranks and Gets Cited by AI?
Is Webflow good for SEO, or is Vercel better? A practical comparison of both platforms for Google rankings and getting cited in AI search.
JavaScript SEO: Can Search Engines Read Your Site?
Can Google and AI crawlers read JavaScript? How rendering works, where JS SEO breaks, and how to make sure your content gets indexed.
What Is Generative Engine Optimisation? An Australian Business Guide
What GEO is, how it differs from SEO, and five things Australian businesses can do this week to show up in ChatGPT, Perplexity and AI Overviews.
How to Rank in Google AI Overviews (AU 2026 Guide)
A practical guide for Australian businesses on getting cited in Google AI Overviews. The seven levers, schema, and a 90-day playbook.
How to Get Cited by ChatGPT and Perplexity (Without Being Already Famous)
The practical AU guide to LLM citations. Why most small businesses are invisible to AI, and the technical and content fixes that change it.
How to Choose an SEO Agency in Australia (2026)
Red flags, green flags, and the seven questions to ask any SEO agency before you sign. An honest 2026 guide for Australian business owners.
SEO for Small Business in Australia (2026 Guide)
What SEO actually costs in Australia, realistic timelines, and the five fundamentals that move the needle for SME owners in 2026.