Get found by humans.Get cited by AI.
I'm Henry Wong, an SEO consultant and AI SEO expert in Melbourne. I help Australian and global businesses rank in Google and get recommended by ChatGPT, Perplexity and Google AI Overviews.
SEO that worked in 2020 isn't getting you found in 2026.
Your rankings have flatlined.
The pages that used to win now sit on page two while competitors compound.
You're invisible in AI answers.
ChatGPT, Perplexity and Google's AI Overviews are quoting somebody, and it isn't you.
You can't see what you're paying for.
Reports go up, dashboards go green, and you still can't trace the spend to a single won deal.
Nobody owns the outcome.
Your agency stays busy. You don't get any new customers.
Six ways the work shows up.
Outcomes you can point to, not a checklist of tasks.
Technical SEO
A site search engines and AI can actually read.
Core Web Vitals, crawl architecture, internal linking, schema. The technical SEO consultant work I've done daily for 15 years. The foundation everything else stands on.
On-Page Optimisation
Pages that answer the right questions clearly.
Intent-mapped headings, scannable structure, semantic HTML. Built to be lifted into AI answers.
Link Building
Authority signals that hold up to scrutiny.
Digital PR, partnership placements and editorial links. No PBNs, no junk directories.
Website Auditing
A clear map of what's costing you traffic.
Technical, content and competitive gaps, prioritised by impact, with the fix written next to each one.
Content Strategy
A content plan tied to revenue.
Topic clusters, question coverage and a publishing cadence shaped by what your buyers actually search.
AI SEO / GEO
Cited by ChatGPT, Perplexity and Google AI Overviews.
The differentiator. Schema, quotable blocks, entity coverage, structured for machines, written for humans.
When buyers ask AI for a recommendation, you want to be the answer.
You've probably done it yourself this week. Asked ChatGPT for a recommendation. Pasted a competitor's URL into Perplexity to see what came back. Your buyers are doing the same thing before they ever search for you on Google. If your site isn't structured for machines to extract, your name doesn't come up in those answers, and the deal goes to whoever does. That's the brief an AI SEO consultant in Melbourne is hired to solve.
↳ Method- 01Question-led headings AI can lift verbatim
- 02Quotable, self-contained answer blocks
- 03Schema.org coverage — Person, LocalBusiness, FAQ, HowTo
- 04Entity reinforcement across the site, not just one page
- 05Citations monitored across ChatGPT, Perplexity and AI Overviews
A six-step engagement. No surprises.
- [ 01 ]
Discovery call
30 minutes. We map where you are, where you want to be, and whether I'm the right fit. If I'm not, I'll say so.
- [ 02 ]
Audit & opportunity map
Technical, content, competitive and AI-visibility audit. Delivered as a prioritised plan, not a 90-page PDF.
- [ 03 ]
Content plan
Topic clusters, question coverage and cadence. The publishing spine for the next two quarters.
- [ 04 ]
Technical foundation
Schema, internal linking, page speed, crawl. The structural work that makes everything else compound.
- [ 05 ]
Build & ship
Pages, briefs, links and on-page work shipped weekly. AI-assisted throughput, senior editorial control.
- [ 06 ]
Monitor & iterate
Rankings, AI citations and lead quality reviewed monthly. We double down on what's working.
Brands I've helped grow.
“He played a crucial role in launching multiple impactful SEO projects that significantly drove traffic growth for our brand.”
“He helped secure impressive rankings against tough competition and significantly uplifted our technical SEO and on-site strategy.”
“We are lucky enough to have Henry as part of our organisation for over 5 years. He has had a profound effect on the success of our organisation.”
The questions everyone asks before booking.
What does an SEO consultant do?
An SEO consultant audits your site, finds what's costing you traffic, and builds a plan to rank for queries that drive revenue. In practice that's technical fixes (crawl, speed, schema), on-page work (headings, intent coverage, internal linking), content strategy, and link building. Good ones now also track AI search visibility, because Google isn't the only place your buyers ask for recommendations.
How is AI SEO (GEO) different from traditional SEO?
Traditional SEO ranks you on the search results page. AI SEO, also called Generative Engine Optimisation (GEO), gets you cited inside the answer that ChatGPT, Perplexity or Google AI Overviews give back to the user. The technical foundations overlap (clean code, structured data, quality content, real backlinks), but AI SEO adds entity coverage, quotable answer blocks, and citation monitoring across multiple AI surfaces. Done well, you rank in Google and get recommended in AI tools at the same time.
How much does your SEO consultancy cost?
Engagements typically run between $2,000 and $10,000 per month, scoped against the work and the outcome we agree on. Project-based audits start in the low four figures. You'll have a fixed monthly number before any work starts. No timesheets, no scope-creep invoices.
Do you work with agencies on a white-label or partner basis?
Yes. Technical SEO, AI SEO and content strategy delivered through agency partners under your brand. Same fixed monthly pricing. Get in touch and we can talk through how it fits.
How long does SEO take to show results?
Technical fixes show up in weeks. Content and link compounding takes 3 to 6 months to shift competitive rankings. AI citation visibility can move faster, sometimes within a single content cycle. Anyone promising page one in 90 days for a competitive Melbourne keyword is either lying or using tactics that'll get you penalised.
Should I hire an SEO consultant or an SEO agency?
Depends on what you need. An agency gives you a team and a process, but you usually work with a junior account manager and the senior expertise is split across many clients. A freelance SEO consultant gives you direct access to a senior practitioner doing the work, fewer clients, no agency markup. If you want the strategy, technical work and reporting from the same brain, consultant. If you want scale across many channels at once, agency.
What should I look for in an SEO freelancer?
Look for someone who's done the work at the senior level, rather than someone who's managed others doing it. A good SEO freelancer should be the same person who runs the audit, the strategy, and the technical fixes. Ask for specific client outcomes (traffic growth, ranking shifts, revenue impact), not just logos. And check they're tracking AI search visibility now, because Google is no longer the only place customers ask for recommendations.
What industries does your SEO consultancy specialise in?
I've worked across tech, fintech, luxury fashion, high-end furniture, tours and travel, and construction tech. The playbook changes by industry. Fintech needs compliance-aware content and serious technical foundations. Luxury fashion needs editorial linking and brand search optimisation. The constant is turning organic traffic into revenue.
What does a technical SEO audit include?
A technical SEO audit covers crawl and indexability, site architecture and internal linking, page speed and Core Web Vitals, structured data and schema coverage, canonical and redirect logic, JavaScript rendering, log file analysis (for larger sites), and the technical readiness for AI search. You get a prioritised list of fixes with effort versus impact, not a 200-page PDF.
Do I need to be in Melbourne to work with you?
No. Most clients are remote across Australia, New Zealand, the UK and the US. I'm based in Melbourne and happy to meet in person if you're local, but the work runs the same either way.
What if you're not the right fit?
I'll tell you on the discovery call and point you somewhere better. I'd rather lose a bad-fit engagement than take it on and disappoint.
Tell me what's stuck. I'll tell you if I can help.
Replies inside one business day, Melbourne time.